Whether you or someone you work for is running for a local council seat or a much higher office in government, election campaign materials sent by direct mail will likely play a crucial role in generating votes. While online marketing is playing a more important role in campaign strategy every…
Whether you or someone you represent is running for a local council position or a much higher office, getting people that support your campaign out to the polls is crucial for winning elections. Phone banking, email newsletters, online ads, and television spots all have their place in a campaign, but…
There is a common assumption among the media that millennial voters communicate solely through electronic means, relying on Facebook for their news and texting their thoughts to their friends. Those in the political establishment know better, and a new study proves yet again that direct mail remains an effective way…
