Through email, search engines, mobile apps, and other online platforms is more popular than ever, but real printed advertising is still a powerful tool that companies of all sizes can use. If you want to grow your business and get the best possible ROI on your marketing investment, you can’t do much better than working with a direct mail printing service company. Unlike electronic communication, physical prints will allow your company to make direct and personalized connections with potential and existing customers.
As a full direct mail printing service company, we understand that there are a variety of effective methods for direct mail marketing. That’s why we offer a variety of printing technologies combined with professional support and guidance. We will work closely with you to discover the optimal design and prints no matter what type of marketing goals you have. It’s our mission to provide the diverse options you need to succeed in this competitive business and political world.
Targeted Direct Mailing Campaigns
Any successful print advertising campaign starts by discovering the optimal target audience for your products and services. If you’ve been in business for a while, you likely know who your average customer looks like, and you can use that information to create a quality mailing list. For example, if most of your products are used by seniors, you can target your campaign at retirement communities and residential areas with primarily retired people. When you target your mailers in this manner, you’re less likely to waste money sending prints out to homes that have no interest in your business.
The advantage of using a full direct mail printing service company like Caldwell is that you don’t need to have an existing mailing list to take advantage of direct mailing campaigns. We have experts on staff who’ve worked with businesses in a wide range of industries, so we know how to find potential customers who will respond to what your company has to offer. We’ll combine your company’s mission with our existing client information to create a mailing list that has the best chance of helping you reach your goals. As we learn more about what makes your customers tick, we’ll produce more focused lists with better ROIs.
Choosing a Mailing Type
Printing has become so advanced in the last several decades that you can now print almost any type of mailer you can dream of with little hassle. In fact, we encourage our clients to get creative with their mailers, because new and exciting forms of communication are often very effective when it comes to grabbing people’s attention. Our most popular options include:
- Brochures
- Postcards
- Newsletters
- Coupons
- Catalogs
The specific mailer that’s right for your campaign will depend on your project goals and the unique characteristics of your company. We have experience working with nonprofits, political campaigns, government organizations, and a wide range of private industries. The best mailers are supplemented by additional information that can be obtained through a phone call or a visit to a website. We know that there is no one-size-fits-all solution for all clients, so we’ll give your project the attention needed to get optimal results.
Effective Print Design
Depending on the size of your company, you may or may not have your own graphic design department. If you do have your own designers, we can take their exact work and print it at the highest possible quality. We can even match the colors of your existing branding to make sure that your printing campaign fits within the theme of your existing marketing materials. If, however, you don’t have a professional designer in house, we can make sure you get a high quality design for your mailer that looks like it comes from a top tier company.
Let’s say you operate a restaurant that makes local deliveries. A simple, three panel menu with phone number, website, and your establishment’s logo can connect you with a large customer base relatively quickly. By helping you create a professional layout with clean colors and graphics, your customers will keep your menu handy on their refrigerators or in their drawers for years to come. This simple investment can create return business for your restaurant for a long time, and we can always include additional direct mail printing service options to supplement the effect.
Offset Printing
Offset printing is one of the most common forms of printing because of its versatility, speed, and low cost. We’ve helped a wide range of clients take advantage of this technology, and we continue to improve our quality as we successfully complete projects. Whether you want to print brochures, fliers, catalogs, coupons, or postcards, we can successfully use offset printing technology to help you reach your goals. This type of printing technology is particularly effective for reaching a wide audience if you’re part of a political campaign or nonprofit fundraising effort.
Offset printing was invented more than 100 hundred years ago with help from engineers in both England and the United States. The offset press works by transferring an inked image to a rubber blanket by plate, and then to a printed surface like paper. At Caldwell we use two different offset presses to create a wide range of prints: a two-color Heidelberg MOZ and a four-color Shinohara offset press. Our state-of-the-art technology enables us to create mailers that fulfill a wide range of goals no matter the scope. We have the ability to handle all of your direct mail printing service needs with our equipment.
Digital Printing and Variable Data Printing
Digital printing is a general term for a group of technologies that allow you to take a digital image and print it directly to the type of image of your choosing. At Caldwell, we use large-format and high volume laser and inkjet printers to turn your digital work of art to life. The advantage digital printing has over more traditional technologies like offset printing is that it’s economical to use in small batches. If you’re planning a limited campaign for a certain subset of customers, digital printing will allow you to accomplish your goals without producing a large amount of overhead.
One of the most useful and exciting forms of digital printing is variable data printing. This is an innovative way to create customized prints for a targeted marketing campaign. Whether you’re printing a brochure, postcard, or other type of mailer, variable data printing allows you to change specific variables, including graphics, text, and images on a piece-by-piece basis. This versatility will help you create personalized messages. When potential customers receive a mailer that’s tailored to their specific interests, they are far more likely to respond.
Mailing Your Prints
Once your high quality, professional mailers are printed, it will be time to send them to their target audience. This is where a full direct mail printing service company makes things really easy. You could store all your mailers in your office, taking up valuable space and time, or you can have a company like Caldwell handle all the hard work for you. We can place the postage, make sure the addresses are correct, and transport your mailers to the post office without you having to lift a finger. In fact, we mail things through the USPS so much that we may be able to get a bulk discount on your mailers. Our top priority is to use the most reliable and cost-effective options available to our clients.
At Your Service
During every step of the printing process, we’ll be there for you to make sure you’re satisfied. We know that our success as a full direct mail printing service company depends on clients like you reaching their goals consistently. We’re ready to personalize every step of the process no matter what the size or scope of your project. We understand that direct mailing campaigns include a period of trial and error, and it’s almost impossible to create a perfect mailing campaign right off the bat. We’ll work closely with you to learn from any mistakes while keeping costs at a minimum.
Our goal at Caldwell is to make your direct marketing experience as easy as possible from concept to delivery. You can have much or as little control over the process as you like, and we’ll be ready to address any questions, comments, or concerns you have about your campaign along the way. We’re a full direct mail printing service company that wants to be your partner in success. Give us a call today to set up a consultation for your next printing project.
