Whether you or someone you work for is running for a local council seat or a much higher office in government, election campaign materials sent by direct mail will likely play a crucial role in generating votes. While online marketing is playing a more important role in campaign strategy every…
Whether you or someone you represent is running for a local council position or a much higher office, getting people that support your campaign out to the polls is crucial for winning elections. Phone banking, email newsletters, online ads, and television spots all have their place in a campaign, but…
Whether you need to raise money to fund research or to get people in your community to volunteer for the less fortunate, the key to reaching your nonprofit’s goals is to effectively raise awareness. While your priorities are likely to be drastically different than a for-profit company, outreach requires…
When you want your company to connect directly with existing or potential customers, both direct mail marketing and email marketing are effective tactics. Each strategy, however, has its own unique advantages and disadvantages. By knowing where and when to use each method in your advertising campaign, you can make the…
If your small business or local organization has a mailing list with more than a dozen or so names, you’ve probably realized that maintaining an error-free directory can be a bit difficult. Making sure that your mailing list is filled with current addresses within your target demographic is, however, crucial…
Stay in Contact with Your Housefile Unless your non profit is brand new to fundraising, you have a list of previous donors known as a housefile. Keeping in touch with these donors through regular mailings has a variety of benefits. First, you’ll remind individuals and groups that are most likely…
You already know that the goal of your non-profit organization are worthwhile, but in a world ruled by money, it’s important to convince potential donors that your mission is important. Non profit direct mail campaigns can be one of the most effective ways to persuade individuals and groups to give…
Whether you are planning to launch a brand new and exciting product or are trying to re-engage your clients with your excellent brand, you know that having the right marketing materials can go a long way during a convention or event. Unfortunately, there’s only so much time in the…
You have probably heard the expression that size does not matter, but when it comes to marketing that is clearly not the case. When you open your mailbox, what gets your attention – the tiny little postcard tucked in the corner or the huge flyer right in the center of…
With every new digital platform, industry experts have predicted the demise of postal mail and direct mail marketing, but time and time again those experts have been proven wrong. Now that the 21st century is well underway, it is clearer than ever before that direct mail marketing is alive and…
