Stay in Contact with Your Housefile Unless your non profit is brand new to fundraising, you have a list of previous donors known as a housefile. Keeping in touch with these donors through regular mailings has a variety of benefits. First, you’ll remind individuals and groups that are most likely…
You already know that the goal of your non-profit organization are worthwhile, but in a world ruled by money, it’s important to convince potential donors that your mission is important. Non profit direct mail campaigns can be one of the most effective ways to persuade individuals and groups to give…
Whether you are planning to launch a brand new and exciting product or are trying to re-engage your clients with your excellent brand, you know that having the right marketing materials can go a long way during a convention or event. Unfortunately, there’s only so much time in the…
You have probably heard the expression that size does not matter, but when it comes to marketing that is clearly not the case. When you open your mailbox, what gets your attention – the tiny little postcard tucked in the corner or the huge flyer right in the center of…
With every new digital platform, industry experts have predicted the demise of postal mail and direct mail marketing, but time and time again those experts have been proven wrong. Now that the 21st century is well underway, it is clearer than ever before that direct mail marketing is alive and…
Running a nonprofit agency is not always glamorous, and fundraising is a vital part of the equation. In recognition of National Small Business Week, now is the perfect time to look at the power of Direct Mail for Nonprofit Organizations of all types. For-profit businesses are not the only ones who…
There is a common assumption among the media that millennial voters communicate solely through electronic means, relying on Facebook for their news and texting their thoughts to their friends. Those in the political establishment know better, and a new study proves yet again that direct mail remains an effective way…
